In 2017, I started a blog with the mission of helping people ditch their New Year’s resolutions and instead, improve their lives through daily goal setting. This mission came with a huge undertaking: build a website that would be engaging, educational, and inviting while achieving page-one ranking for highly competitive keywords.

In addition to creating dozens of long-form articles, I put a lot of time and effort into a comprehensive SEO strategy. Achieving page-one rankings in the personal development space wouldn’t be easy, so I focused on creating engaging, keyword-focused content and building backlinks.

Key Project Insights

  • As of mid-2020, I have written over 50 articles.
  • Most articles average 1,500 to 2,000 words.
  • In 2018, I added in the Daily New Year’s Podcast.
  • As of September 2020, I currently rank on the first page of Google for approximately 50 competitive keywords.
  • In the first year, my analytics showed an average of 250 sessions per month. That has been growing exponentially in 2020, hitting 4,324 sessions in August of 2020.
  • My free goal setting workbook has been a large contributor of traffic and has helped to grow my email list via the MailChimp integration.
  • I have been a guest author on several blogs, including Addicted to Success and Lifehack.
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