In 2020, Creative Edge, Inc started building streaming TV channels for real estate brokerages. When they decided to explore the college and university niche, a new brand was created: eduflix. With the new brand, a full website was needed to showcase the features, value, use-cases, pricing, testimonials, demos, faqs, and more.
As the only one on the Creative Edge team with website experience, I spent several weeks constructing the site, creating the graphics and TV mockups, writing copy, building forms, and setting up the marketing automation.
Visit the website at www.myeduflix.com.
Key Project Insights
- No prior copy or images assets.
- Custom integration to showcase a live sample channel.
- Calendly and MailChimp integrations for easy demo sign up.
- Responsive competitor analysis table and faq page.
- Development of the unique selling proposition and on-site product positioning.
- Creation of several TV mockups to showcase people using the end product.
- Creation of an eBook lead magnet and automated delivery via MailChimp.
- Exit-intent popup for driving traffic to the sample channel.