What is Content Marketing?
Put simply, content marketing is a strategic marketing approach that focuses on creating valuable and relevant content that gets consistently shared with your target audience. When executed properly, this approach can help attract and retain an actively engaged audience, and eventually, drive them to convert into profitable, paying customers.
Blogs, eBooks, videos, infographics, webinars, case studies, FAQs, consistent and informative social posts—the list goes on and on. But, it’s not enough to simply generate a ton of content and blast it out into the world. It would be best if you had a strategic plan for your content.
An effective content marketing plan is one that is carefully planned and coordinated, targets your consumer’s pain point, tells an engaging story, and solves a real-world problem. You see, most people are looking for answers and solutions online.
Whether it’s how to lose weight, how to set and achieve goals, how to fix something in an old house, how to cook an exciting new recipe—it doesn’t really matter—people are looking for answers. Your content needs to answer questions and solve problems. That’s where content marketing comes into play.
Content marketing isn’t about shameless self-promotion or constant self-advertising—it’s about adding value and building trust with your audience. For example, if you sell meal prep packages, you shouldn’t continually put out content asking people to buy your meals.
Instead, you should put out content that solves your target audience’s problem. You could create articles, videos, and short social posts on how to get started with meal prepping. You could share simple, easy-to-make recipes or a free eBook on everything someone needs to get started.
But isn’t this giving away too much?
The short answer is no.
When you create content that solves a problem, people will appreciate it, and they’ll come back to you again and again.
Sure, many will read your posts or download your eBook and get by on their own. But many others will begin to see you as an expert. And when they realize that they want to meal prep but simply don’t have the time, they’ll think of you and want to buy your products or services.
Content marketing takes time, thoughtful planning, ongoing content development, and a lot of patience. While Digital Marketing aims to drive more immediate results, content marketing is a long-term investment aimed at building trust and an audience, all while positioning you as an expert.
At B&B Media, I can help you develop a strategic content marketing plan, and I can help you execute on that plan.
From search engine optimization to eBook development and ongoing blogging, I can help you identify and create content that will resonate with your audience and keep them coming back for more.
Are you ready to chat about Content Marketing? If so, reach out below.
